Shakib founded PrimeScale with a single conviction: that most businesses don't need more advice — they need someone who can build what actually moves them forward. With over 12 years embedded in East Africa's most dynamic industries — eCommerce, gaming & lottery, eMobility, travel technology, and retail — he brings a rare combination of strategic thinking and on-the-ground execution. He has built distribution networks from zero, onboarded 700+ retail partners nationally, taken ventures from concept through alpha to first commercial partnerships, and scaled capacity building programmes to 20,000+ people.

Vanessa believes that good strategy means nothing without disciplined execution — and she is the person who makes sure execution actually happens. With a career spanning the creative, development, and infrastructure sectors across multiple African markets, she has a proven track record of managing complex, multi-stakeholder projects from initiation through to delivery. She combines formal project management rigour with a people-centred approach — building systems that teams understand, own, and sustain long after an engagement ends.

Nehl sits at the intersection of digital transformation and strategic communications — helping organisations not just adopt new tools, but use them to genuinely change how they work and communicate. With 8+ years across East Africa, she has trained 30+ NGO professionals in AI tools for the Dutch Ministry of Foreign Affairs, consulted for the ILO on labour migration governance across Uganda, Ethiopia, and Tanzania, and led digital transformation programmes for GIZ Uganda. She is also a founder — running This is Africa (TIA), a Ugandan brand built on local materials and sustainable employment.